The Principle of Keystroke Conservation  # 13 Oct 2010

Was really feeling my left wrist, and found this:

To that end, when people tell me they’re too busy to blog I invoke the principle of keystroke conservation. Was the email message you wrote to three people possibly of use to thirty, or three hundred, or thirty thousand? If so, consider blogging it — externally if that’s appropriate, or internally otherwise. Then, if you want to make sure those three people see the message, go ahead and email them a pointer to it.

That simple maneuver can have powerful network effects. To exploit them, you have to realize that the delivery of a message, and the notification of delivery, do not necessarily coincide. Most of the time, in email, they do. The message is both notification and payload. But a message can also notify and point to a payload which is available to the recipient but also to other people and processes in other contexts. That arrangement costs hardly any extra keystrokes, and hardly any extra time. But it’s an optimization that can radically expand influence and awareness.

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