Mylius full-page magazine advert published in Il Giornale della Vella and Solo Vela magazines. See a larger image.
Mylius brochure back cover styled after Warhol’s multiplied imagery. See the entire brochure.
Mylius Yachts
Magazine advert and brochure design
Problem
Mylius Yachts needed to update its image to differentiate and help distinguish the Mylius brand in the saturated yacht builders market. A principal brief requirement was to emphasize the flexibility of the Mylius 11E25 yacht model which had features usually found only in larger boats.
Solution
Sailing art idea. Andy Warhol. Condensed Sailing Pleasure. Strong colors. Elegant implementation. In July 2005 Mylius sold their first yacht with the help of this ad and brochure.
Work Done
Ad ideas, graphic design, typesetting and page layout.