Linked List: February 2016

Marcos Kotlhar

The wonderful work of a childhood friend. I especially like the The Return ad with its beautiful organic imagery, sound and casting, and Billboard Magazine’s ‘See what it’s made of’ print work.

Setting Objectives Can Block Their Achievement

Divergent Treasure Hunting is best.

Fascinating talk by Kenneth Stanley on our society’s obsession with setting objectives and how this stunts our creativity. Some points:

  • You can only discover new things by not looking for them.
  • The path to success is through not trying to succeed.
  • To achieve our highest goals we must be willing to abandon them.
  • It is in your interest that others do not follow the path you think is right (they will lay the stepping stones for your greatest discoveries).
  • If you set objectives and know what something is going to be, it’s not going to be innovative.
  • How essential it is to protect individual autonomy in any creative endeavour.
  • Without care, collaboration can lead to convergence, consensus and mediocrity (compromise for all, preference of none).
  • Search processes without objectives are Treasure Hunters. They have no final objectives and let human evolution and innovation collect stepping stones rather than solutions to particular problems. They are divergent and thereby creative.
  • Lao Tzu: A good traveler has no fixed plans, and is not intent on arriving.

Try out Picbreeder and see also John Cleese’s wonderful lecture on creativity.

Visions of the Future Free Posters from NASA


Imagination is our window into the future. At NASA/JPL we strive to be bold in advancing the edge of possibility so that someday, with the help of new generations of innovators and explorers, these visions of the future can become a reality. As you look through these images of imaginative travel destinations, remember that you can be an architect of the future.