Trust: A long time to build, a short time to destroy ➶

Jeremy Keith:

If I use a search engine I need to be able to trust that the filtering is good. If I look up documentation I need to trust that the information is good. I don’t expect perfection, but I also don’t expect to have to constantly be thinking “was this generated by a large language model, and if so, how can I know it’s not hallucinating?”

Trust is a precious commodity. It takes a long time to build trust. It takes a short time to destroy it.

I am honestly astonished that so many companies don’t seem to realise what they’re destroying.

The AI answers in Google search results thing reminds me of the Google+ fiasco in response to Facebook.

✶ Friday, 31 May 2024

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