Writing Is Thinking ➶

But you’re not a writer, so this isn’t your problem, right? Well, the thing is, writing is not some mystic art. It’s a practical skill—particularly since most of our online communication is text-based to begin with. When you write about your work, it makes all of us smarter for the effort, including you—because it forces you to go beyond the polite cocktail-party line you use to describe what you do and really think about the impact your work has.

Done well, it means you’re contributing signal, instead of noise.

Clear writing is good web design.

✶ Monday, 14 April 2014

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